Our brand and how to apply it

Foundations of our brand, Logo, Colours, Typography, Visual devices, Icons, Imagery, Tone of voice

Our logo

Five very different visual identities each with a heritage of their own, have played a huge role in creating the brand identity for the new Somerset Council

Imagery

We aim to present images of our residents in a positive and aspirational light wherever possible.

Colours

Use the Somerset Council colour palette and refer to the colour matric for accessible combinations

Typography – design use

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed

Visual devices

Our assets and visual devices help bring the brand to life

Where our brand should be used

Bringing our heritage into the modern era