Overview
We want the images we use to be positive and aspirational
As an organisation dedicated to supporting the people of Somerset, we aim to present images of our residents in a positive and aspirational light wherever possible. This means that our residents should be seen as active, not simply as recipients of services. This is particularly true of residents from minority and disability groups, where we seek to present positive images wherever possible.
Quality of images
In Print – high resolution, so the photos are not pixelated. They need to be a minimum of 300dpi.
Online – the good news is that photos taken on your phone can work online. Anything 72dpi and above can be used.
How to take great photos on your phone
Hackney Council has created a helpful guide so you can take and share photos and videos from your smartphone. View the guide and other useful information about images.
Copyright
Found an image online? Photographs, maps, illustrations and other images will generally be protected by copyright as artistic works.
This means that a user will usually need the permission of the copyright owner(s) if they want to perform certain acts, such as copying the image or sharing it on the internet. Contact the Communications team if you have any questions. The GOV website has further guidance on the subject.
Consent
Any imagery you want to use needs a signed consent form. This is the responsibility of the commissioning officer or service. For advice and guidance, please get in touch.
Our images can under no circumstances be given to suppliers or partners for marketing purposes, unless agreed with the photographer or the Communications Team.
Clip Art
Somerset Council publications will aim to use suitable photographs to support our brand identity. Therefore, clip art will not be used in our design work. Instead, the design team can help by creating custom illustrations if required.
Mapping
All mapping must derive from our corporate mapping software and must display the Somerset Council copyright statement.