Overview
We want to make things simple and clear so people can find what they need and get things done easily.
We do this by using clear page titles, helpful headings, and putting important words near the top of the page. This helps people find what they are looking for quickly.
We tell people exactly what they can do or find on each page.
We try to write in a way that sounds active and friendly. This makes the information easier to understand.
If a page has lots of different things on it, we split it into sections. That way, each part is easier to explain and find.
We link to other pages instead of repeating the same information.
If we do not offer something, we don’t talk about it. That way, people can find the right organisation more easily when they search online.
You can read more on our content strategy in our content sections.
Create and review content copy
The service is always the subject matter expert. We can check your copy and make it suitable for the given audience. ut we will need your help first.
The service should provide the basic information or “copy” they want on their site. Once received, our content designers can review the information, adapt the tone, improve the flow, and make sure it’s in simple English. It’s easiest if a folder of documents is created and shared with us so that changes can be kept up to date.
Timescale – Up to service, but the product will not start until this is received