Overview
At this stage, the skeleton of the website has been built in a developer or “test” environment. It is not live but can be worked on and improved. It is usable at this stage and can be tested with users.
This is when we will take the revised content and populate the pages with the copy. This allows an additional opportunity to refine and iterate on what has been produced.
SEO and keywords
By populating the content, you can start to see a fuller picture of the website. At this stage, the content team would also be optimising the SEO by adding keywords to the backend of the pages and ensuring the content includes keywords that users may be searching for.
What is SEO?
SEO stands for Search Engine Optimisation.
It’s about making your website easier to find on search engines like Google—without paying for ads.
Why It Matters
When someone searches for something online, SEO helps your site show up in the results.
It works by:
- Using the right words (called keywords) that people are searching for.
- Making sure your site is easy to read and loads quickly.
- Organising your content so search engines understand it.