BETA This playbook is in BETA, we think it’s good enough to be useful right now, but there are gaps that need filling – your feedback will help us to improve it.

Part of
How we make websites: Step by step

Click "navigate this page" to see the page contents, as well as a full list of the How we make websites step by step pages.

Navigate this page
Back to How we make websites

Page contents

Use the links below to navigate directly to sections of this page.

Part of
How we make websites: Step by step

How we work, what are the steps in creating a website, and how long it may take

1Discovery

Understanding our business goals and user needs

  1. Research and Discovery
  2. Logo and Branding

2Concept

Ideation and visioning

  1. Reviewing content copy
  2. Wireframes and Prototypes

3Design and build

Developing a product ready for launch

  1. Building your website
  2. Populate content
  3. Review

4Launch and measure

Ensuring our customers continue to have a great experience

  1. Website launch
  2. Post-launch support plan

Overview

Once signed off by all parties, a date will be agreed on when a dev is available to publish the site. We would recommend publishing at the start of the week when there are developers and service members available to support. This should provide adequate cover in case an issues arise.

This involves adding the site to the live environment and hooking up the domain.

It could take up to 2 weeks for Google to crawl and list the site properly, so don’t worry if it does not instantly appear at the top.

What Is Crawling?

Crawling is how Google finds and updates web pages.
It uses a robot called Googlebot to move from one page to another by following links.

How It Works

Website owners (Digital team) can help Google find pages by submitting them through Search Console or using a sitemap (a file that lists all the pages and how they’re organised).
Google also finds pages on its own, based on how popular or useful they seem.

What Affects Crawling

Google decides which pages to crawl based on:

  • Popularity: Pages with lots of good links from other sites.
  • Freshness: How often the page is updated.
  • Speed: How fast and responsive the site is.
  • Demand: How important or interesting the page is to users.
  • Rules: What the site allows Google to crawl (set in files like robots.txt or in page settings).

How long will this take?

Responsibility – Digital team
Timescale – 1 day

Last reviewed: August 15, 2025 by Sophie

Next review due: February 15, 2026

Back to top