BETA This playbook is in BETA, we think it’s good enough to be useful right now, but there are gaps that need filling – your feedback will help us to improve it.

Part of
Creating accessible web content: Step by step

Click "navigate this page" to see the page contents, as well as a full list of the Creating accessible web content step by step pages.

Checklist to follow

Below we have created a checklist of items to summarise what you have learned in this step-by-step guide to creating accessible content for the web.

Things to do

  • Make sure to use headings with descriptive titles to make your content easy to navigate
  • Only use images when they add additional information, and always use alt text to describe the contents of the image
  • Write in plain language with simple explanations
  • Add lists using the proper tool
  • Use descriptive text for any hyperlinks

Things to avoid

  • Using complex language that might hinder understanding
  • Using vague descriptions for headings or links
  • Ignoring the significance of headings and layout
  • Adding decorative images
  • Creating tables, charts, lists or links without using the proper tools
  • Talking about the website you are creating a page or article for in the third person
  • Using AI generated content without removing emoji’s or em dashes

information

There are no built-in tools to make sure that what you are publishing is compliant with the accessibility criteria. It is your responsibility as the person publishing the page or article to make sure you have followed the guidance correctly. If you are not sure please reach out to the Digital Transformation Team, who will be happy to help.

Accessibility is good for everyone

Making web content accessible can help all sorts of people, regardless of whether they have a disability. People might be using a mobile device or a small screen, they might be stressed or injured, or perhaps English is not their native language.

Anyone can become disabled at any time, in fact it happens to one in four of us over the course of our lives, and it can be very difficult to navigate the world with a disability. Taking the time to make sure your web page or news article is accessible is not just a legal responsibility, it shows your customer that you care about their ability to easily access your service.

Last reviewed: November 4, 2025 by Jennifer

Next review due: May 4, 2026

Back to top