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Making Our Web Pages Easy to Find

We want people to find our web pages quickly and easily. To help with this, we add extra information called metadata. This helps search engines like Google understand what each page is about.

What We Do

  • Add useful information to every page, so search engines know what it is about.
  • Keep page titles short – no longer than 50 to 60 letters. If they are too long, important words might get cut off in search results.
  • Use keywords – these are the words people type when they search. We put the most important ones at the start of the title and description.
  • Write clear page descriptions – we don’t repeat words or add confusing text. This helps the page show up higher in search results.
  • Keep URLs short – long web addresses can make pages harder to find. We try to keep them under 60 letters.
  • Avoid special symbols – things like © or ™ can confuse search engines. If we need to use them, we explain them in the text.
  • Don’t change the web address when we update a page. This helps the page stay popular with search engines.
  • Remove old pages that are not useful anymore. This helps people find the newest and most helpful information.
  • Use Google Trends to see what people are searching for. Then we add those words to our pages to help them show up in search results.

Last reviewed: August 15, 2025 by Jennifer

Next review due: February 15, 2026

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