Introduction
Good content rules help to make our website useful and easy to use. They make sure the pages meet our customer needs.
All content on our website should:
- Help people do something or find what they need
- Be clear and well written
- Follow our writing rules
- Stay useful and up to date
- Stop customers getting frustrated
- Save time for staff
- Help people use the website instead of phoning or visiting us
Workflow
All content must be submitted to the Digital Transformation Team for approval and publication.
They will check it for spelling and grammar, and make sure it follows the Council’s writing style. They will also check that the content is useful for customers and suitable for the website.
The team will approve or reject the content within 5 days. If something is urgent, they will look at it sooner.
If you send something again after it was rejected, the 5-day review time starts again.
Content Inventory and audit
Our website should only show content that is up to date and useful.
If there is no clear reason for someone to need it, or we don’t legally have to publish it, it should not be on the site.
We will check content when updates are requested, and we will do a full review once a year. Pages that are not needed anymore will be removed and won’t show up on the website.
Every piece of content must have a review date and, if needed, an expiry date. This must be added when the content is sent to the Digital Transformation Team for approval.
- Review dates: How often we check the content depends on what it is about, but we must check everything at least once a year.
- Expiry dates: If the content is only needed for a short time (like a campaign or seasonal info), we must set a date to remove it when it is no longer useful.
If no review or expiry date is given, the Digital Transformation Team will reject the content.