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Our Content Strategy

How we create and publish our online content

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Jenny
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Our Content Strategy: Step by step

Our approach to the development, governance and publication of useful and usable content

1What we want to do

How we will make our content clearer, more useful, and easier to find

  1. Content Strategy objectives and benefits

2How we will do it

Our content rules and writing style help us keep things clear, consistent, and focused on what users need.

  1. Content principles and writing style

3How we will keep our content up-to-date and useful

How we manage content and the checks we make before publishing.

  1. Content governance and quality assurance

4The tools, knowledge and principles we will use

The tools and methods we use to plan, write, and improve website content.

  1. Content tools and resources

5How we work as a team

Our Charter explains our purpose, values, and ways of working.

  1. Content values and charter

Introduction

We are now working as one council for Somerset. This means all council services are joined together. We are using one website to share these services, unless using just one would make things harder.

We have combined lots of pages that said the same thing, so now there is just one page for each service. In some places, you still need to choose your district, but that will change soon.

We have learned that most people visit the council website to do something, not just to read about us. So, it is important that the website is easy to use and helps people get things done quickly.

These pages explain how we create and share digital content. It covers:

  • What the strategy is for and why it helps
  • Rules for what content goes online and how it should look
  • Tips to help our content show up in search engines
  • How we plan and publish content
  • What to do if you do not agree with a content decision
  • How we check and update content

All content must follow the rules in this strategy.

information

This Content Strategy will be reviewed every 12 months to make sure that it is still relevant with changing technologies and customer behaviour.

Last reviewed: August 19, 2025 by Jennifer

Next review due: February 19, 2026

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