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How we write: Step by step

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Part of
How we write: Step by step

Find out about our writing style, voice and tone of our content and the content formats that we use

1Our tone and style

How we set out our voice, tone and style

  1. Voice and tone
  2. Our writing style

2Our content formats

The simple formats that we use to make our content easier to read

  1. Grammar and punctuation
  2. Numbers, dates and times
  3. Symbols, currency and abbreviations

Introduction

We follow clear, consistent rules for using symbols, abbreviations and numbers to make our content easier to read and understand.

We use numerals for numbers, avoid Latin abbreviations like ‘e.g.’ and ‘etc.’, and write out phrases in plain English instead.

Currency symbols go before amounts with no space, and we format phone numbers with spaces for clarity.

Abbreviations are explained the first time they appear, unless they are widely recognised or part of a service name.

Symbols

We use

  • & – only if it’s part of a brand name – ‘M&S’
  • KB for kilobyte, MB for megabyte, and GB for gigabyte, for example 122KB.

To make our content easier to read, we do not use

  • e.g.
  • i.e.
  • etc.
  • other Latin abbreviations like ‘inst’, ‘ult’ or ‘NB’

These are replaced with appropriate phrases, including

  • for example
  • such as
  • that is
  • and so on
  • January
  • Please note or important

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Example
Food hygiene regulations apply to food made and sold for fundraising, for example, sausage sizzles.

Currency

We put the currency symbol before any amount of money we write.

We do not use spaces between the symbol and the amount.

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Example
A bus ticket costs £420

Abbreviations

We expand all abbreviations when we use them for the first time on a page.

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Examples
You must contact the Driver and Vehicle Licencing Agency (DVLA).

We use abbreviations when they’re part of the name of a service or organisation, or so well recognised that they do not need to be explained.

The BBC has a section on its website about…

The AA and RAC patrol this area.

B4 School Check is a free health check for 4-year-olds.

Last reviewed: August 19, 2025 by Jennifer

Next review due: February 19, 2026

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