BETA This playbook is in BETA, we think it’s good enough to be useful right now, but there are gaps that need filling – your feedback will help us to improve it.

Part of
Content types: Step by step

Click "navigate this page" to see the page contents, as well as a full list of the Content types step by step pages.

Navigate this page
Back to Content types

Page contents

Part of
Content types: Step by step

The types of content that we have and the ways that we set pages out

1Layout

The different layouts to help people find and understand information more easily.

  1. Content layout

2Lists

How we use lists to help people quickly scan the page for information

  1. Content lists

3Links

The types of links we have and how we link to them

  1. Content links

4Contacts

How we set out contact information on our pages

  1. Contact details

Introduction

Links included in this section are examples only — they do not go anywhere.

We link to

  • relevant content on our website before we link to external websites
  • the actual page with helpful content on external websites – we do not just link to the home page
  • the best source of information for our users

Linking to documents

When we link to documents or publications, we:

  • use the title of the document to create the link text
  • should include information about the document’s file type and size in brackets at the end of the link

Last reviewed: August 18, 2025 by Jennifer

Next review due: February 18, 2026

Back to top