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Content types: Step by step

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Page contents

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Part of
Content types: Step by step

The types of content that we have and the ways that we set pages out

1Layout

The different layouts to help people find and understand information more easily.

  1. Content layout

2Lists

How we use lists to help people quickly scan the page for information

  1. Content lists

3Links

The types of links we have and how we link to them

  1. Content links

4Contacts

How we set out contact information on our pages

  1. Contact details

Introduction

We use different layouts to help people find and understand information easily.

Each layout is designed to suit the type of content on the page—whether it’s a step-by-step guide, a list of places, or a blog post.

By choosing the right layout, we make sure each page is clear, focused, and helpful.

This also makes it easier for people to search for and use our content, both on our site and through wider web searches.

Our layouts

  • General information: For pages that explain things or show steps in a service, we use a simple layout. If the page is long, we split it into sections with headings or tabs to make it easier to read.
  • Pathway: If we have lots of pages about the same thing or they follow steps in a process, we use a special layout called a “pathway”.
  • Emotional content: If the page has pictures that match the topic, we use a special layout that helps people feel something. This is called an “emotive template”.
  • Tables: When we have lots of data information, we use a table to keep it neat and easy to read.
  • Directories: If we have lots of records that look the same, we put them all in one place called a directory. People can search and filter to find what they need.
  • Blog posts: We use blog posts for short news or updates. They are listed on one page and sometimes link to more information.
  • Locations: For places where services happen, we use a location layout. These places are listed in order (usually A to Z). The user can then find the location and read more about what is delivered at each one.

Last reviewed: August 19, 2025 by Jennifer

Next review due: February 19, 2026

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