BETA This playbook is in BETA, we think it’s good enough to be useful right now, but there are gaps that need filling – your feedback will help us to improve it.

Everyday content updates

We get requests from council teams every day to update the website. We try to do these as soon as we can to keep the site up to date.

Here are some examples of the types of updates we get.

  • Page updates – Small changes to part of a page when something has changed or is no longer needed.
  • Document uploads – Adding files like policies, data, notices or forms that support the content.
  • Form updates – Changes to form fields. This needs both content and technical teams.
  • Structure or name changes – These need to be carefully managed because they can affect other parts of the site.
  • Urgent updates – Important messages, service changes or errors that need to be fixed quickly.
  • Page rewrites – When the whole page needs to be rewritten.
  • New page requests – For new services or when a page is too long and needs to be split.
  • Delete page requests – When a service has ended or the content is no longer needed.

Other requests we handle

  • New site requests – We work with the service team to plan what is needed.
  • New form requests – We also work with the service team to plan and build the form.

When we review content

  • Everyday updates – We check and update pages when services ask us to.
  • Focused checks – We also look at specific areas to see if:
    • A service can be moved online instead of using paper forms
    • Pages should be removed, split, or merged
    • Information is out of date or needs rewriting
  • Top 100 services – We go through all our most viewed and important pages to see what needs improving.

What we look for

  • Is the page name clear?
  • Is the content easy to read?
  • Are the links working?
  • Is the layout helpful?
  • Are images and documents accessible?
  • Does the page meet a user need or legal requirement?

How we do it

We use Silktide to help us check spelling, grammar, broken links, readability, accessibility and SEO. Everyone in the team has a day to check pages using Silktide as part of their regular work.

We also use a Planner board to track feedback and requests from services. This helps us stay organised and make sure nothing gets missed.

How we use feedback to improve our website

Every page on our website has a feedback form. People use it to tell us what they think about the content—what is good, what is wrong, or what could be better.

We get feedback from:

  • Customers – who use the site and spot problems or suggest changes.
  • Colleagues – who help us keep the content accurate and useful.

We try to act on this feedback quickly. It helps us:

  • Fix mistakes or out-of-date information
  • Rewrite pages to make them clearer
  • Move or restructure content so it’s easier to find

What happens next

  • The feedback form now pulls in the page’s URL automatically, so we know exactly which page the comment is about.
  • We use Planner to track and manage feedback tasks.
  • If the issue is urgent—like incorrect service details—we fix it straight away.
  • We also use feedback to help with bigger reviews and updates, like rewriting whole sections or improving how pages are organised

Supporting Somerset Council microsites

We help look after several microsites—these are smaller websites that share Somerset Council information. Our team supports the content on these sites and makes sure it follows the same writing style and standards as the main Somerset Council website.

What we do

  • Keep content clear and up to date – We check that the writing is easy to understand and matches our usual style.
  • Help with updates – Services can ask us to update pages, upload documents, or fix problems using our Digital Service request form.
  • Review and improve – We regularly check microsites to see if they need changes, updates, or if they should be merged into the main site.
  • Work with services – We talk to teams to understand what they need and help them plan new pages or whole microsites.

Last reviewed: August 15, 2025 by Jennifer

Next review due: February 15, 2026

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