BETA This playbook is in BETA, we think it’s good enough to be useful right now, but there are gaps that need filling – your feedback will help us to improve it.

Spelling, capitalisation and preferred terms

  • 2 weeks or every 2 weeks – rather than fortnight, fortnightly or bimonthly
  • twice a month, every two months or six times a year – rather than bimonthly
  • advisor
  • mobile (not cell phone, not cellphone)
  • phone rather than call, ring or telephone
  • child support
  • co-operation not cooperation
  • co-ordinate not coordinate
  • disability (not disabled)
  • district council
  • district nurse, not District Nurse
  • doctor, rather than GP
  • driving licence, not driver’s licence
  • Council
  • fill in, not fill out (when referring to a form)
  • full-time
  • healthcare
  • ID, for example, photo ID not photo identification
  • illness, rather than a medical condition
  • infographic
  • HMRC, not Inland Revenue or IR
  • out-of-date
  • outside the UK, rather than overseas or abroad
  • Somerset has a boundary, not a border
  • parish council
  • partner, rather than spouse
  • part-time
  • pre-paid
  • print (when referring to a form that can be printed out)
  • second-hand
  • self-employed
  • travelling
  • wellbeing

Terms we do not use

We do not say

  • not together – it is clearer to say that people are not in a relationship
  • in order to – ‘In order’ is unnecessary, so we leave it out – ‘To use this service…’
  • it’s important to or it’s vital to – it is not our job to tell people what is important to them, either they have to do something or they do not
  • lets you do or allows you to – it sounds like people serve the service, not the other way around
  • please – ‘please phone’, ‘please email’ should be ‘phone’ or ’email’
  • sets out – we use ‘shows’
  • simply – we’ll explain a simple process simply, rather than saying it’s simple
  • will – when we don’t need this word, for example, you need a copy of your birth certificate not – you will need a copy of your birth certificate
  • your needs – state the actual needs instead.

We also avoid using jargon like

  • advancing
  • agenda – unless it’s for a meeting
  • collaborate – we use ‘working with’
  • combating
  • commit, pledge, aim – we need to be more specific – we’re either doing something or we’re not
  • countering
  • currently
  • deliver – pizzas, post and services are delivered, not abstract concepts like ‘improvements’ or ‘priorities’
  • dialogue – we speak to people
  • disincentivise and incentivise
  • drive – we can only drive vehicles, not schemes or people
  • empower
  • entity
  • facilitate – instead, we say something specific about how we’re helping
  • focusing
  • foster – unless it is fostering children
  • going forward – it’s unlikely we’re giving travel directions
  • impact (as a verb)
  • initiate
  • key – unless it unlocks something, it’s probably just ‘important’
  • land – as a verb, unless you’re talking about an aircraft
  • leverage – unless in the financial sense
  • liaise
  • one-stop shop – we’re a local government, not a retail outlet
  • outcomes
  • overarching
  • progress – as a verb – say what you’re actually doing
  • ring-fencing
  • robust
  • stakeholder – this means nothing or everything, and everyone has a different definition for it – say who is involved
  • streamline
  • strengthening – unless it’s strengthening bridges or other structures
  • tackling – unless we’re talking about contact sports
  • transforming – we state what people are actually doing to change a thing
  • utilise – we say ‘use’ instead.
  • We write words like ‘realise’, ‘solemnisation’ and ‘standardise’ with an ‘s’ not a ‘z’.

Last reviewed: June 12, 2024 by Paul

Next review due: December 12, 2024

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