Content

How we write and our best practice guides on planning and designing content for the web

Writing and planning

Introduction to our content

We want to make things as simple and clear as possible for our users

How we write

Find out about our writing style, voice and tone of our content and the content formats that we use

Planning content

Our principles make sure our online services are easy to use, intuitive and focused on customer needs

Setting out our content

Information architecture

We group content on our site and arrange it into similar themes

How pages are structured

We want to give the key facts to our users so they know they are in the right place

Content types

Find out about the types of content that we have and the ways that we set pages out

Common terms

Our preferred website terms and the terms that we do not use

Looking after our content

Content maintenance

How we look after our content and the tools we use

How we create and publish posts

Post content follows the same writing style and tone as our pages

Quality assurance and governance

Our Content Strategy

How we create and publish our online content

Accessibility Strategy for content

Our web content and services need to be as accessible and as easy to use as possible

Our search and keywords

Our search looks for the words used in the title, description and content

Looking after our important and most viewed pages

How we maintain and care for our essential and frequently used services