No two days are ever the same when you work in digital content. My role as a Senior Digital Content Officer is a mix of strategy, writing, problem‑solving and collaboration. A big part of my job is making sure people can find, understand and trust the information we publish online.
Here’s what a typical day looks like.
Starting the day with a quick check
Most days start with a quick check of our websites and digital channels. I look for anything that might need updating, fixing or improving. That could be a broken link, out‑of‑date content, or a page that isn’t performing as well as it should. I also check emails and messages from colleagues. Content requests often come in early, especially if something urgent needs publishing. Part of my role is helping people shape their content so it works well online, not just getting it live quickly.
Planning and prioritising
Once I know what is needed, I plan my day. This usually means balancing short‑term tasks, like publishing updates or responding to questions, with longer‑term work such as content reviews or website improvements.
Prioritisation is important. I always ask:
- Who is this content for?
- What do they need to do?
- Is this the most important thing right now?
These questions help me focus on content that will make the biggest difference for users.
Writing and editing content
A large part of my day is spent writing, editing or reviewing content. I aim to write in plain English, avoiding jargon and unnecessary complexity. If content is hard to understand, people won’t use it and that means the website is not doing its job. I also make sure I consider accessibility standards, making sure it works for as many people as possible. This includes clear headings, meaningful links and good structure.
Working with service colleagues
Digital content is rarely a solo job. I regularly meet with colleagues and stakeholders to understand what they need from the website and how we can improve it. These conversations are really valuable. They help us move away from assumptions and focus on real user needs. Sometimes this leads to small changes, like clearer navigation labels. Other times it feeds into bigger projects, such as a website redesign or new content sections.
Problem‑solving and improving
Every day brings a few challenges. A page might not be working as expected, or a process might be confusing for users. I enjoy this part of the role – breaking down problems and finding practical solutions. Small improvements can make a big difference. A clearer heading, a shorter paragraph, or better signposting can all help users get where they need to be more easily.
Ending the day
At the end of the day, I usually review what has been completed and what still needs doing. Digital content is never really “finished”, but that’s part of what makes the role interesting.
Being a Senior Digital Content Officer means constantly learning, adapting and improving.
The goal is always the same: to make digital content clear, useful and user‑focused.
